We are now living in a world of constant comparison. Businesses must escape comparison or fight endless price wars.

EDGE OVER RIVALS…
…The Only Strategy for ‘Market Power’.

The Book

Strategic EDGE: The Missing Piece of Strategy

Mayank N Gupta

Author • CEO Advisor • Mentor

The Author's Perspective

Why I wrote this book?

In today's disrupting and turbulent times, the Strategic Edge evolves strategy from a simple question of differentiation to a far more powerful one.

From

"Why are we different?"

Evolves to

"Why does our entire system become difficult to compare and increasingly powerful over time?"

Who it's for

Founders

CEOs

Business Owners

Leadership Teams

MBA Students

Future CEOs

Inside the pages

How to avoid comparison with your competitors.
Why 'Edge over Rivals' Is the ONLY Strategy That Wins in today's world of constant comparison?.
Find out what structural edge of your firm have that makes winning more likely for you.

"Strategic Edge is specific outcome of the system that creates a superior customer value that has a defensible and sustainable edge over rivals".

……And what is strategy?

"Strategy is a deliberately actioned Strategic Edge"

Inside the Book